ABOUT



Merita Laurél began her artist's career in 2012 as a singer and songwriter of passionate ballads in the francophone region.


Until the age of 29 she had - coming from an educated middle-class background - pursued a classical academic career, graduating in International Business Administration and completing her PhD thesis in event marketing, followed by founding her first business in communication training for corporate and private clients.

But after a few years the desire to build her passion for creating into a profession took over and Merita founded her artist business from scratch by bootstrapping, always disposed to lead the business part of it herself too.

In 2015, Merita was touring Africa with her "DIVA" concerts, powered by the global brand Iberostar Group.

During the tour she won people's hearts and kept in touch with her audience by launching her social media channels and daily blog (2015 - 2020).


Next to her blog that reached over 250.000 page views a month with up to 8000 loyal readers per day she slowly launched her first web shop with her own creations such as digital music and her first published books followed by a streaming service for behind-the-scenes-video bundles in 2021.


Merita wrote, produced and released her album "Love Above All" (2020), the Christmas song "This Moment of Peace (on Christmas Eve)" (2022) followed by her concert film "One night with Merita Laurél feat. Ralf Gregor" (2022) and various biographical inspired books and audio books.


During the pandemic Merita also professionalized her photographer's skills that had already been an important part of her blog content by focussing on landscape photography of her home in rural Northern Germany.

Her photo art is now for sale as Fine Art prints exclusively in our official web shop, offering free shipping worldwide.


Merita lives together with her husband, fellow musician and composer Ralf Gregor in Northern Germany.

In her spare time she likes to go outdoors, closely connected to nature, horses and cats.



Over the past years Merita was requested frequently by young entrepreneurs, up-and-coming artists, creatives and other individuals for mentorships in the field of developing a passion and hobby skill into a proper business strategy.

Since 2024 she offers regularly mentorship - mentoring sessions via video calls in English or German language.



"Step out of the common path and walk your own, one that speaks to your heart and resonates with your soul." - Merita Laurél



The following YouTube video may give you a first impression of

Merita's artist story & life in Northern Germany:


SHOP MERITA'S CREATIONS:

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